Did you know?
Users of the micro-blogging website Twitter post 250 million ‘tweets’ every day. Twitter has ambitious expansion plans and will be available on two billion devices within the next twelve months.
Love it or loathe it, Twitter will be at the forefront of local and global communication in the coming decade. This makes it imperative for businesses to be involved.
Strategic Communication and Media Relations
Everyone in business has heard the cliché, ‘customers will only come to you if they know you exist’. While at its most basic, this is true, getting your message out there is easier said than done. There are many ways to let your market know you’re alive, including advertising and marketing, but public relations is probably the most cost effective.
Public Relations. TBH Niche designs comprehensive public relations and media strategies with a focus on effectiveness and penetration. We generate media interest in your products and services and publicity in the key media outlets for your target market.
Crisis and Reputation Management. However, dealing with the media is not always a positive experience. TBH Niche also provides crisis and reputation management advice. Clients who find themselves at the centre of a media maelstrom benefit from our networks within the media and our ability to express your point of view to journalists.
Social Media Strategy. More and more of your clients and customers will be interacting on social media services such as Facebook, Twitter and LinkedIn. Keeping on top of these services can be time consuming and, at least for the first few months, you might question their worth. But social media in all its forms will eventually be the primary way your clients and customers learn about your products and services.
The important thing about social media is that you have to be in the game and TBH Niche can support you by designing and implementing social media strategies. We use cutting edge technology to make the job easier and less time consuming. Please contact us for more information.
TBH Niche can also assist with website design and copywriting that aligns with your strategic communication objectives.
Case Study 1 – Sales spike through PR Strategy
A specialist chocolate manufacturer came to us because their business had grown to a certain size, but they were having difficulty growing bigger. Their systems were working well and they were getting good repeat business, but not as many new customers were walking through the door as they would have liked. TBH Niche designed a low key PR strategy that saw their business reported in The West Australian, and new orders leapt off the chart.
Case Study 2 – Negative press turn around
One of our international clients, who own a mine in Western Australia, was subjected to a barrage of negative media because of a court case in which they were embroiled. The difficulty was that our clients had no-one on the ground here who could handle the growing number of questions from the press. TBH Niche put in place a media management strategy that has resulted in our client’s point of view being put fairly in all the reporting about their issue. As a result, stories are now balanced and whenever a story appears, our client gets their message out.
Case Study 3 – An engaging social media campaign
Keeping in touch with customers and potential customers is at the core of every successful business strategy. One of our not-for-profit clients noticed that more and more of its clients were seeking information about its services through Facebook. TBH Niche designed a social media strategy that included technology to automate the process, so that information about our client was streamed 24 hours a day. This has led to an increase in successful contacts.
Let’s work it out together
Ask our clients and they’ll tell you that our most useful service is the commitment we show in facing the challenges confronting your business. We stand with you, side by side. When you have a problem, we make it our problem. And we make it our business to solve it. Call us now to find out how we can help.